The introduction of GST 2.0 has reshaped car pricing in India across all categories, from entry-level hatchbacks to ultra-luxury SUVs. For Land Rover, a brand synonymous with premium off-road capability and luxury, the updated tax regime has translated into steep price corrections. With reductions ranging from ₹4 lakh on entry SUVs to nearly ₹10-12 lakh on flagship models, GST 2.0 has made Land Rover vehicles significantly more attractive for Indian buyers.
In this blog, we explore the model-wise impact of GST 2.0 on Land Rover cars, highlight which SUVs benefit the most, and analyze how the brand stands to gain in India’s growing luxury SUV segment.
GST Impact on Land Rover Cars (Compact SUVs)
Land Rover’s portfolio is built around large-displacement engines and full-size SUVs, which means the brand does not operate in the sub-1200cc segment. However, its compact luxury SUV, the Range Rover Evoque, falls closer to the lower end of its portfolio.
- The Range Rover Evoque (2.0 petrol/diesel) has seen a reduction of around ₹4-₹5 lakh, depending on trim.
- The Discovery Sport, positioned as a practical luxury SUV, has also benefited with cuts up to ₹5 lakh, making it more accessible to aspirational buyers.
GST Impact on Compact Land Rover SUVs
| Model | Price Before GST Update | Price After GST Update | Difference |
| Range Rover Evoque | ₹73.00 lakh | ₹68.50 lakh | ₹4.50 lakh |
| Discovery Sport | ₹72.00 lakh | ₹67.00 lakh | ₹5.00 lakh |
These models now compete more effectively with German rivals like the Mercedes-Benz GLC and BMW X3. For first-time luxury SUV buyers, the lower entry price strengthens Land Rover’s positioning.
GST Impact on Land Rover Cars (Large SUVs)
This is the category where Land Rover benefits the most. Its mid-size and full-size SUVs, traditionally burdened with high GST and cess, now enjoy some of the steepest reductions under GST 2.0.
- Range Rover Velar: Price corrections of around ₹6 lakh make this SUV more competitive against the Audi Q7 and Mercedes-Benz GLE.
- Range Rover Sport: A premium performance SUV, the Sport has seen cuts between ₹8-₹9 lakh, strengthening its appeal among enthusiasts.
- Defender: One of the most iconic models, the Defender lineup has received reductions of ₹7-₹8 lakh, depending on engine and trim.
- Range Rover (Flagship): The full-size Range Rover has benefitted the most, with ₹10-₹12 lakh reductions across variants, offering unmatched value in the ultra-luxury SUV space.
GST Impact on Larger Land Rover SUVs
| Model | Price Before GST Update | Price After GST Update | Difference |
| Range Rover Velar | ₹94.00 lakh | ₹88.00 lakh | ₹6.00 lakh |
| Range Rover Sport | ₹1.75 crore | ₹1.67 crore | ₹8.00 lakh |
| Defender (110 trims) | ₹1.20 crore | ₹1.12 crore | ₹8.00 lakh |
| Range Rover (LWB) | ₹3.00 crore | ₹2.88 crore | ₹12.00 lakh |
These reductions have a two-fold impact. Buyers at the top end see greater justification for investing in a Land Rover, while corporate and fleet buyers view the Defender and Velar as more cost-effective luxury solutions.
Impact of GST 2.0 on Land Rover Cars
The benefits of GST 2.0 extend beyond immediate affordability:
- Improved Accessibility: With ₹4-₹12 lakh reductions, Land Rover’s SUVs become accessible to a wider audience of luxury car buyers.
- Competitive Edge: The Evoque, Discovery Sport, and Velar now compete more aggressively against rivals from BMW, Mercedes, and Audi.
- Festive Push: Timing with the festive season means Land Rover dealers can leverage GST 2.0 to boost enquiries and conversions.
- Resale and Ownership Costs: Lower entry prices generally improve resale value and total cost of ownership, making Land Rover cars stronger long-term investments.
- Brand Appeal: These updates align with India’s growing appetite for luxury SUVs, positioning Land Rover as both aspirational and attainable.
Summary
The GST 2.0 regime has had a transformational impact on Land Rover’s Indian portfolio:
- Compact Luxury SUVs (Evoque, Discovery Sport): Reductions of ₹4-₹5 lakh make these strong entry points into the brand.
- Mid-size SUVs (Velar, Defender): Cuts of ₹6-₹8 lakh add to their appeal among enthusiasts and families.
- Flagship SUVs (Range Rover, Range Rover Sport): With reductions of ₹8-₹12 lakh, these models deliver unmatched luxury value.
Overall, GST 2.0 has made Land Rover vehicles not just luxury statements but also smarter purchases, widening their appeal to aspirational Indian buyers.
FAQs about GST Impact on Land Rover Cars
Q. Which Land Rover model saw the highest GST 2.0 price cut?
The Range Rover LWB recorded reductions up to ₹12 lakh, the steepest in the portfolio.
Q. Are entry Land Rover SUVs like the Evoque cheaper now?
Yes. The Evoque is cheaper by around ₹4.5 lakh, while the Discovery Sport dropped by ₹5 lakh.
Q. How much more affordable is the Defender after GST 2.0?
The Defender lineup is now cheaper by ₹7-₹8 lakh, depending on the trim.
Q. Does GST 2.0 benefit flagship Land Rover buyers significantly?
Yes. The Range Rover has seen the steepest corrections, up to ₹12 lakh, making it a compelling ultra-luxury choice.
Q. How will GST 2.0 impact Land Rover’s sales in India?
With improved affordability and festive timing, sales are expected to rise sharply, particularly in the Velar, Defender, and Range Rover Sport segments.
