There is no greater display of personal satisfaction and success than owning a car from some of the top luxury car brands. Besides their excellent value proposition, luxury cars in India hold unparalleled aspirational value. This has fueled the demand for them in recent years, which is likely to double by 2030. Here is a list of the 10 best luxury car brands and their top-selling models.
1. Mercedes-Benz
Mercedes-Benz is still one of the top names that comes to mind when talking about luxury car brands. Over the years, they have established themselves as the flag bearers of the world-renowned German Engineering. The types of cars Mercedes-Benz sells in India include Sedans, SUVs, Coupes, Convertibles, Wagons, Roadsters and EVs.
Some of its top luxury cars include the S-Class, C-Class, E-Class, GLC, GLS and GLA. All these cars are equipped with a 4Matic system, which increases traction in slippery road conditions.
Top Selling Cars
| Luxury Car Model | Price Range | Body Type |
| Mercedes-Benz S-Class | Rs. 1.77 – 1.86 Crore | Sedan |
| Mercedes-Benz C-Class | Rs. 61.85 – 69.00 Lakh | Sedan |
| Mercedes-Benz E-Class | Rs. 78.50 – 92.50 Lakh | Sedan, convertible |
| Mercedes-Benz GLC | Rs. 75.90 – 76.90 Lakh | SUV |
| Mercedes-Benz GLS | Rs. 1.32 – 1.37 Crore | SUV |
| Mercedes-Benz GLA | Rs. 51.75 – 58.15 Lakh | SUV |
2. Rolls-Royce
There is no comparison to the prestige attached to Rolls-Royce. This brand represents success and refinement, with deep-rooted traditions and a reputation for creating some of the most luxury cars in India. Rolls-Royce sells different types of cars in India, ranging from Sedans and SUVs to Coupes and Convertibles.
All these cars are known for their exclusive craftsmanship, sumptuous interiors and exquisite attention to detail. The gorgeous Spirit of Ecstasy hood ornament, opulent interiors, and remarkable suicide doors are proof of the astounding workmanship required to build such vehicles. The luxury cars from Rolls-Royce that are available in India are Ghost, Phantom, Cullinan, Wraith, and Spectre.
| Luxury Car Model | Price Range | Body Type |
| Rolls-Royce Ghost | Rs. 6.95 – 7.95 Crore | Sedan |
| Rolls-Royce Phantom | Rs. 9.50 Crore Onwards | Sedan |
| Rolls-Royce Cullinan | Rs. 6.95 Crore Onwards | SUV |
| Rolls-Royce Wraith | Rs. 5.00 Crore Onwards | Coupe |
| Rolls-Royce Spectre | Rs. 7.50 Crore Onwards | Coupe |
3. Audi
After Mercedes and Rolls-Royce, Audi’s four interlocked circles are the most familiar luxury car logo in India. This German automaker has successfully positioned itself as one of the top brands in the luxury car space with its potent engines, cutting-edge features, and power-packed performance. Audi offers sedans, SUVs, coupes, convertibles, wagons, electric vehicles, and sports cars.
The top luxury Audi cars available in India are the A4, Q3, Q5, Q7, Q8, and E-Tron. All these models are equipped with Audi’s Quattro all-wheel drive system, which improves traction and handling. They are also instantly recognisable on the road due to their hi-tech Matrix LED headlights.
| Luxury Car Model | Price Range | Body Type |
| Audi A4 | Rs. 46.02 – 54.58 Lakh | Sedan |
| Audi Q3 | Rs. 44.25 – 54.65 Lakh | SUV |
| Audi Q5 | Rs. 65.51 – 72.30 Lakh | SUV |
| Audi Q7 | Rs. 88.66 – 97.84 Lakh | SUV |
| Audi Q8 | Rs. 1.17 Crore onwards | SUV |
| Audi E-Tron | Rs. 1.02 – 1.26 Crore | SUV |
4. BMW
BMW has always advertised its cars as the “Ultimate Driving Machines.” It is not without good reason that they didn’t hesitate to make such a tall claim. BMW’s luxury cars are renowned for their performance, powerful engines and excellent driving dynamics. BMW is distinguished by its agile handling and strong engines.
Thanks to their spectacular design and performance, these cars have certainly lived up to their reputation. BMW integrates cutting-edge safety systems, guaranteeing that every journey is both exciting and safe. If you love the driving experience that BMW provides, you can choose from 3-Series, 5-Series, 7-Series, i4 and i7.
| Luxury Car Model | Price Range | Body Type |
| BMW 3-Series | Rs. 41.40 – 52.90 Lakh | Sedan |
| BMW 5-Series | Rs. 72.90 Lakh | Sedan |
| BMW 7-Series | Rs. 1.82 – 1.85 Crore | Sedan |
| BMW i4 | Rs. 72.50 – 77.50 Lakh | Coupe |
| BMW i7 | Rs. 2.03 – 2.50 Crore | Sedan |
5. Lexus
Lexus is a late yet worthy entrant on this list. Although not all Lexus cars are hybrid, the brand is well-known for producing premium hybrid cars that blend performance, fuel efficiency, and environmental friendliness. The ES, LS and LC are among Lexus’ most popular hybrid cars.
Its emphasis on comfort and refinement has long been a factor that has redefined luxury in India. Lexus cars are renowned for their fine craftsmanship and attention to detail, with carefully thought-out interior designs that prioritise the driver’s comfort.
| Luxury Car Model | Price Range | Body Type |
| Lexus ES | Rs. 63.10 – 69.70 Lakh | Sedan |
| Lexus LS | Rs. 1.82 – 2.27 Crore | Sedan |
| Lexus LC | Rs. 2.16 – 2.51 Crore | Sedan |
| Lexus LM | Rs. 2 – 2.50 Crore | Minivan |
6. Volvo
Volvo is a pioneer in safety, constantly coming up with new ways to keep its passengers safe. The brand’s Scandinavian design aesthetic, which blends style and functionality, is a testament to its dedication to fine craftsmanship. Volvo luxury cars are built for passenger comfort and pleasant driving experience.
With a variety of engines that provide both power and efficiency, Volvo cars are renowned for their outstanding performance. Its USP is the brand-new 2.0L petrol powertrain, which can be integrated with a turbocharger, PHEV setup, or even a supercharger.
| Luxury Car Model | Price Range | Body Type |
| Volvo S90 | Rs. 68.25 Lakh onwards | Sedan |
| Volvo XC90 | Rs. 1.01 Crore onwards | SUV |
| Volvo C40 Recharge | Rs. 62.95 Lakh onwards | SUV |
| Volvo XC40 Recharge | Rs. 54.95 – 57.90 Lakh | SUV |
7. Jaguar
Owned by Tata Motors, Jaguar is popular among car owners for blending thrilling performance with classic British style. The brand invokes a sense of elegance and is renowned for its exquisite interiors and enduring designs. The interiors complement the design perfectly thanks to its chrome or wooden accents, along with plush leather seats. Its cutting-edge safety features offer the most recent advancements in protective technology.
| Luxury Car Model | Price Range | Body Type |
| Jaguar F-Pace | Rs. 72.90 Lakh | SUV |
| Jaguar F-Type | Rs. 97.93 Lakh – 2.61 Crore | Coupe |
| Jaguar I-Pace | Rs. 1.26 Crore | SUV |
8. Land Rover
In the SUV market, Land Rover is the pinnacle of luxury. Over the years, the brand has made several upgrades to its lineups to retain its position as a leader in the off-road SUV segment. Their lineup features some of the meanest off-roading machines, which are highly dependable, both on and off the roads. Land Rover’s brand status, which denotes luxury and adventure, is essential to its identity. Every car is made to be a smooth and comfortable ride, with a heavy focus on ergonomics and comfort on uneven terrain.
| Luxury Car Model | Price Range | Body Type |
| Land Rover Defender | Rs. 1.04 – 2.85 Crore | SUV |
| Land Rover Discovery Sport | Rs. 67.90 Lakh | SUV |
| Range Rover Velar | Rs. 87.90 Lakh | SUV |
| Range Rover Sport | Rs. 1.40 – 1.69 Crore | SUV |
9. Porsche
Porsche is highly regarded for its driving prowess and performance. Every model is designed for speed, agility, and precise handling with an emphasis on performance. Regardless of which model you choose, once you start driving a Porsche, you won’t be able to resist taking it out for a long drive during the weekend or planning a vacation with friends.
| Luxury Car Model | Price Range | Body Type |
| Porsche Panamera | Rs. 1.70 – 2.34 Crore | Hatchback |
| Porsche Macan | Rs. 96.05 Lakh – 1.53 Crore | SUV |
| Porsche Cayenne | Rs. 1.42 – 2.00 Crore | SUV |
| Porsche 718 Boxster | Rs. 1.48 – 2.74 Cr | Coupe |
| Porsche 911 | Rs. 1.99 – 4.26 Crore | Coupe |
10. Bentley
Bentley represents the pinnacle of exclusivity and luxury. This brand stands tall with the legacy of coach-built cars. The design is impeccable, even with modern elements being incorporated into the vehicles. To date, some of its cars have parts that are manufactured by hand in order not to compromise quality while maintaining a focus on elegance. That is exactly what sets Bentley apart from the rest.
| Luxury Car Model | Price Range | Body Type |
| Bentley Continental GT | Rs. 5.23 – 8.45 Crore | Coupe |
| Bentley Continental GTC | Rs. 3.47 – 4.22 Crore | Convertible |
| Bentley Flying Spur | Rs. 5.25 – 7.60 Crore | Sedan |
| Bentley Bentayga | Rs. 4.10 – 6.00 Crore | SUV |
| Bentley Bentayga EWB | Rs. 6.00 Crore | SUV |
Summary
The mindset of Indian consumers has undergone a paradigm shift in the last decade, especially those with high net worth. The customer base of luxury cars is not just restricted to urban India anymore, but has also spread to Tier-II and Tier-III cities.
The luxury car segment will only expand exponentially, especially when it comes to hybrids and EVs. If you are looking to buy a car from the best luxury car brands, your next luxury car is most likely to be one from the brands listed above. All these brands and cars exhibit remarkable attention to detail. They also guarantee that every journey is more than just a means of transportation but rather an indulgent experience.
FAQ’s
Q. Which is the best luxury car brand in India?
Mercedes-Benz clocks the highest sales when it comes to luxury cars, with bestsellers like the GLC, C-class, and GLS. BMW comes a close second with its 5 and 3 series.
Q. What is the most affordable luxury car in India?
As of September 2024, the Audi A4 comes with a starting price of ₹42.34 Lakh (ex-showroom). This makes it one of the most affordable luxury cars in India.
Q. Which luxury car is considered best for Indian roads?
BMW 2 Series Gran Coupe, BMW X1, Land Rover Range Rover Evoque, and Volvo XC60 are some of the luxury cars in India that suit the roads well.
Q. What is the demand for luxury cars in India?
As per the recent data, sales of luxury vehicles and SUVs have touched record figures in FY2024, by 20.5%, with more than 45,000 units being sold.
Q. Which luxury car brands have made investments in the Indian market?
Mercedes-Benz India has given the green light to invest 150 crores for converting 25 of its retail outlets into luxury lounges. Aston Martin is another luxury sports car manufacturer planning to explore the Indian market in a more extensive fashion.
Also reads: Complete Guide to Buying a Mercedes-Benz GLA, Best Audi Cars in India, Best Land Rover Cars in India
