The Tata Nexon is that rare car, not from the Maruti stable, that has reached four lakh units sold in five years. It’s the first compact crossover SUV from Tata that was first displayed as a prototype in 2014 at the Auto Expo before being launched in 2017. Tata had bought out the Land Rover and Jaguar brands, leveraging their attention to design, quality and detail, to produce the Tata Nexon and introduce it to the Indian Automotive market. It proved to be a masterstroke and a breath of fresh air capturing the hearts and minds of the public at large. The Tata Nexon entered a market segment that was highly competitive and could even be said to be saturated today. Yet it found its way to becoming a bestseller. Its sales figures have risen year on year with the pandemic proving to be just a blip on the radar.
So what drives the phenomenal success of the Tata Nexon? What makes it the first choice of over 4 lakh satisfied customers? What is the secret behind its mass market appeal? Let us examine the factors that have led to its rise.
Tata Nexon at a Glance
First, let us check out the key specifications of the Tata Nexon given in the table below for your convenience.
Tata Nexon Engine & Transmission
Permanent Magnet Synchronous Motor
6-speed AMT Automatic
6-speed AMT Automatic
17.57 Kmpl (MT)
21.19 Kmpl (MT)
312 Km (30.2 KWH)
16.35 kmpl (AT)
22.07 Kmpl (AT)
453 Km (40.5 KWH)
Tata Nexon Dimensions
Tata Nexon Safety
Dual front airbags
ABS with EBD
Rear Parking Sensors
All Wheel Disc Brakes
Yes, only on Tata Nexon EV
Reverse Parking Camera
Nexon XZ and above variants
Electronic Stability Programme
Tyre Pressure Monitoring System
Nexon XZ+ and above variants
Hill Hold Assist
Hill Descent Control
Tata Nexon Feature Highlights
Electronic Traction Control
Emergency Brake Assist
Roll Over Mitigation
Available on XZ+ Lux variant
Available on XZ+ Lux variant
Nexon’s Safety Shield
Tata knew that it was an uphill task to face down Maruti as far as pricing was concerned. The question was then how could they compete with the behemoth that held the Indian market in an iron grip? The people at Tata simply changed the rules of the game by bringing in safety as a selling point. The Tata Nexon became the first Indian vehicle to score a perfect five stars in the GNCAP test establishing a new benchmark for the automotive market. Suddenly, just like price and fuel efficiency, the emergence of safety norms had the Indian public asking questions related to it. Safety became the new buzzword and Tata were streets ahead of the competition, giving the Nexon the boost to become one of India’s top selling vehicles.
Tailored to your Needs
You want a petrol car with quick acceleration? The Tata Nexon has you covered. Do you prefer a diesel car because you have greater running requirements? No worries, the Tata Nexon has you covered there too. Perhaps you are an advocate for the Green movement? Well then, you can pick up an electric Nexon. And guess what? The Tata car manufacturers will be bringing out a CNG version too. Are you into the new craze for sunroofs? No problem, the Tata Nexon has that as well. Tata offers over 51 variants, covering different fuel types, different trims and different transmission options as well. Would you believe 21 petrol, 21 diesel and 9 electric models with manual and automatic transmission options? The price band starts from under 8 lakhs and goes up to 19 lakhs depending on your choice and preference of variant. The Indian customer loves choice and the Tata Nexon leaves them spoilt. Something for everyone seems to be their mantra and the sales figures back up their decision.
Nexon’s Uniquely Muscular Exterior Design
The Nexon is a beefy muscular car with an aggressive styling and stance that appeals across the spectrum. Road presence is heightened by the high wheel arches, raised stance and straight bonnet. Tata has implemented its new Impact 2.0 design language in the Tata Nexon giving it a young uber cool look that will appeal to the market. It’s not hard to follow the design cues though, with the silhouette when looked at from a rear angle reminding you of the Range Rover Evoque. The signature front grille, the faux skid plate, the sleek and sporty front bumper contribute to the overall character of the car with the tri arrow flourishes on the lower air intake lending a nice touch. The high ground clearance is a big plus point when hitting those rough patches on the roads. The rear is well put together with the LED lamps on the C-pillar, faux vents on the rear bumper and the Nexon lettering in chrome at the back.
Step inside the cabin and you will be surprised at the premium experience it delivers. You can safely argue that the quality of the trim in the three tone colour of the cabin is a couple of price points higher than the segment the Nexon is in. The new fabric upholstery is very firm and comfortable seating five passengers with the greatest of ease. The tri arrow detailing on the seats are a nice touch. The dashboard has a plastic insert with the tri arrow design and the central console scores high on both luxury and practicality. All the buttons are dampened and provide tactile feedback. The flat bottomed steering wheel lends a touch of sportiness and glamour to the interior. The textured surfaces inside the cabin feel nice to hold and touch. The displays are now all digital and the Xpress cool function of the AC is a boon in our hot summers.
Performance to leave you smiling
Tata tied up with EVL, an Austrian company to develop petrol and diesel engines. The result: a 1.2 L Revotron petrol (putting out 110 PS and 170 Nm of torque) and a 1.5 L Revotorq diesel (putting out 110 PS and 260 Nm of torque) that are combined with a 6 speed manual or automatic transmission. The engines are smooth, refined and provide enough power to satisfy the average daily requirements of the owners. The mileage that the vehicle provides satisfies the frugal souls of most. While the engines do not claim to be class leading, there is no doubt that they are competitive and take the fight to the opposition in this segment. Three drive modes are on offer with the City being just right for the urban areas while the Sports mode gives you the extra responsiveness from the car. Slot into Eco and you can aim for a frugal fuel economy.
The electric version provides more than enough power on tap and gives enough range to make the customer get over his range anxiety. You can even go through flooded areas without worrying about the possibility of a short circuit. The suspension is well damped handling potholes with ease. Handling characteristics are excellent with the Nexon cornering and holding straight lines with no fuss.
Why India loves the Nexon Summary
Tata has come up with a car that hits the sweet spot in the minds of most car buyers. It is practical, affordable and adheres to good quality standards. The variants across the board ensure that you will find one to your taste. The one constant and emotional part of the average Indian is his family. And Tata has come up with the new mantra, Safety, that emphasises how important this is to most. So you now have a car that ticks the boxes you are most interested in, safety, design, performance, quality, and choice. That is why India loves the Tata Nexon.
Among Maruti Suzuki Vitara Brezza and Tata Nexon, which one is more powerful?
Compared to the Tata Nexon, the Maruti Vitara Brezza doesn't sport a diesel engine. With their respective petrol engines, the Tata Nexon delivers 120 PS of power and Maruti Vitara Brezza delivers 105 PS of power. Clearly, the Tata Nexon is more powerful than Maruti Suzuki Vitara Brezza.
Does Tata Nexon have DCT automatic?
No, the automatic transmission Tata Nexon has is 6-speed AMT.
Is the Tata Nexon good for off-roading?
The Tata Nexon is good for mild off-roading due to its robust build quality, powerful powertrains, and 209 mm of ground clearance.
What safety features do I get in the base model of Tata Nexon?
The standard safety features of Tata Nexon are dual airbags, ABS with EBD, rear parking sensors, brake assist, traction control, disc brake wiping, roll-over mitigation, ESP, and hill hold assist.
What is the mileage of Tata Nexon in City traffic?
In city driving conditions, the Tata Nexon returns the mileage of 11-16 km/l by its petrol engine and 14-18 km/l by its diesel engine.